Established in May of 2018, Ali opened Holiday with the intent to create a warm and relaxing space. Nooked in the Macarthur Annex, Holiday is actually in a repurposed shipping container. With it’s tropical and vintage decor you will feel like you are on a vacation at Holiday. This Eco-Friendly salon practices recycling of 95% of it’s waste (read more about it here)! Every hair product sold and used at Holiday is Leaping Bunny Certified (cruelty free). The hair color used is Ammonia Free with the exception of some bleaches (ask for ammonia free and we will use it on you!). Holiday is a warm and inclusive environment, we welcome everyone to look their best!


Ali Schoenberger

Ali's interest in beauty started young, she started serving up kitchen haircuts and color to brave friends and family members at the age of 12. She later entered Cosmetology school and was a salon apprentice while still in High School. The complexity and and ever-changing elements of both cutting and coloring have inspired her to stick with something she decided to do so young and reiterates why she is still doing hair to this day.

Ali specializes in Razor haircuts, Hairpainting, vivid colors and color corrections. She currently works in Oakland, at Holiday Hair Parlor, her own one station salon near the Macarthur Bart station.

Education: Vidal Sassoon, Sally Rodgerson, Wella, Bumble and Bumble, Whittemore House, Andrea Donoghue, Pony Salon and many more!